Our Story

Founder of Vaaru Cycles, James Beresford has come from a precision engineering background with a degree in Product Design from one of the most highly regarded design schools in the world. James designed and made his first frame in 1999 before spending 8 years designing some of the most innovative bicycle componentry and lighting systems available.
James took his engineering, componentry and bicycle design knowledge and translated it into Vaaru. Combine this with one of the best paint houses known in the cycling industry and the result isa bicycle that’s built and finished without compromise.