Vaaru Cycles Company Values

Vaaru Cycles is based in West Sussex on the South Coast of England. All design and finishing takes place at our workshop but manufacturing takes place globally. Our passion for precision engineering means that we source the best manufacturers for the job without compromise. Sometimes this is sourced in the U.K. but often from Europe, Asia or Australia where there are expert craftsmen in titanium and carbon engineering. Product integrity is key to everything we do and we pride ourselves on offering our customers an unrivalled customer service to complement the best cycling components available.

Vaaru Timeline

2019

 * Coming Soon * New titanium road bike launched

Alaina Beacall completes the inaugural Pure Peak Grit on her Vaaru MPA

2018

Alaina Beacall completes Trans Am Bike Race 2018 on a Vaaru MPA

Alaina Beacall joins as Vaaru ambassor and completes 3700miles in 27 days on MPA, Trans America

Exhibit painted and anodised bikes at Rouleur Classic 2018

2nd Highlights of Rouleur show, this time by Road.cc for anodised Octane 6-4 frame

2017

Endurance road bike MPA launched

Training Retreat partnership for Vaaru Owners Delucci Retreat, Portugal
Home of Team GB training until 2020

Vaaru exhibit at Rouleur Classic, London 2017 Global Cycling Network picked our custom painted MPA as a highlight of the show.

2016

Cyclist Magazine review Vaaru V:8 Di2 titanium road bike

“it sat in the same league as the best titanium frames I’ve ridden”

Vaaru exhibit at London Bike Show 2016

V:8 makes Road.cc Highlights of the London Show

2015

2014

Vaaru Octane 6-4 is designed. One of the first companies to utilise
mandrel double butted Ti 6Al 4V tube sets

V:8 DI2 designed. One of the first dedicated Disc road Electronic Di2 bike.

V:29 Designed. Lightweight XC race MTB 29er

V:275 Designed XC Race 27.5 wheel

2013

Vaaru Ltd. becomes incorporated.

2012

The Vaaru brand is conceived and preliminary planning, research and development, inital prototyping begins.

The Vaaru Team

James Beresford

James Beresford Vaaru Cycles Sierra Espuna

Founder of Vaaru Cycles, James Beresford has come from a precision engineering background with a degree in Product Design from Central Saint Martins design school in London. James designed and made his first frame in 1999 before spending 8 years designing some of the most innovative bicycle componentry and lighting systems available.

James took his engineering, componentry and bicycle design knowledge and translated it into Vaaru. Combine this with one of the best paint houses known in the cycling industry and the result is a bicycle that’s built and finished without compromise.

Callum Skinner

Callum has joined the Vaaru team to help to tell our story and as a valued bike tester will be involved in driving our product development forward and bringing the Vaaru community together. Callum has incredible experience having been a British Cycling athlete who won gold medals in track events at the Rio Olympics.

Alaina Beacall

Alaina-Pure-Peak-Grit-2019

Vaaru Ambassador Alaina Beacall is an inspirational endurance cyclist and climber who sandwiches her training around her job as a GP. Alaina visited us with a view to her challenge of the Trans Am Bike Race in 2018 and we have supported her since with her ever increasing challenges including this year’s inaugural Pure Peak Grit event which she created and completed. Pure Peak Grit was a fundraising challenge in aid of conserving the Peaks and involved 10 female cyclists attempting a gruelling ride taking in every Peak District hill and a staggering 12,000m ascent. Alaina was one of only two cyclists to complete the challenge within the 48 hours.

James Ketchell

James Ketchell on his Octane 6-4

Vaaru Ambassador James Ketchell is a British adventurer. Known for being the first person to complete the ‘Ultimate Triathlon’ James has rowed the Atlantic Ocean, summited Mount Everest and cycled around the World. James joined the Vaaru team while he was cycling around Britain on his Octane 6-4 which he had chosen for his cycling adventures. James is currently undertaking an aviation challenge, flying a gyrocopter around the World. James continues to be an inspiration to us all at Vaaru showing great fortitude in each challenge that he undertakes.

Gary Blesson 'Flash'

Vaaru Ambassador Gary Blesson runs the training camp Delucci Retreat based in Portugal. Gary cycles 18,000km a year on a Vaaru Octane 6-4 which he puts to test in training rides and Granfondos where he often podiums in the Masters category.

Stephanie Beresford

Stephanie Beresford

Co-Founder of Vaaru Cycles, Stephanie Beresford has come from a luxury goods and experience background having previously worked for the Goodwood Estate. Stephanie has a BA (hons) in Business and works on the strategy, finance and marketing operations for Vaaru.