Founder of Vaaru Cycles, James Beresford has come from a precision engineering background with a degree in Product Design from Central Saint Martins design school in London. James designed and made his first frame in 1999 before spending 8 years designing some of the most innovative bicycle componentry and lighting systems available.

James took his engineering, componentry and bicycle design knowledge and translated it into Vaaru. Combine this with one of the best paint houses known in the cycling industry and the result is a bicycle that’s built and finished without compromise.

Callum has joined the Vaaru team to help to tell our story and as a valued bike tester will be involved in driving our product development forward and bringing the Vaaru community together. Callum has incredible experience having been a British Cycling athlete who won gold medals in track events at the Rio Olympics.

Vaaru Ambassador Alaina Beacall is an inspirational endurance cyclist and climber who sandwiches her training around her job as a GP. Alaina visited us with a view to her challenge of the Trans Am Bike Race in 2018 and we have supported her since with her ever increasing challenges including this year’s inaugural Pure Peak Grit event which she created and completed. Pure Peak Grit was a fundraising challenge in aid of conserving the Peaks and involved 10 female cyclists attempting a gruelling ride taking in every Peak District hill and a staggering 12,000m ascent. Alaina was one of only two cyclists to complete the challenge within the 48 hours.

Vaaru Ambassador James Ketchell is a British adventurer. Known for being the first person to complete the ‘Ultimate Triathlon’ James has rowed the Atlantic Ocean, summited Mount Everest and cycled around the World. James joined the Vaaru team while he was cycling around Britain on his Octane 6-4 which he had chosen for his cycling adventures. James is currently undertaking an aviation challenge, flying a gyrocopter around the World. James continues to be an inspiration to us all at Vaaru showing great fortitude in each challenge that he undertakes.

Vaaru Ambassador Gary Blesson runs the training camp Delucci Retreat based in Portugal. Gary cycles 18,000km a year on a Vaaru Octane 6-4 which he puts to test in training rides and Granfondos where he often podiums in the Masters category.

Co-Founder of Vaaru Cycles, Stephanie Beresford has come from a luxury goods and experience background having previously worked for the Goodwood Estate. Stephanie has a BA (hons) in Business and works on the strategy, finance and marketing operations for Vaaru.